New Ski Label Threatens Evansville West Side Tradition

Attention Evansville west-siders, your go-to drink may be in for a change.

Double Cola company announced this week on Facebook that some changes might be coming to the beloved Tri-State staple Ski.

"A lot of us call it west-side water,” said Bill McDowell, a longtime Ski drinker and Evansville native.

From the outside, it may just look like your typical soda, but on the west side, it so much more.

“Ski is just like anything else here in Evansville, Bosse Field, the riverfront, anything like that, Ski is an Evansville tradition,” said McDowell.

That tradition, landing its way on pies, like the Ski Pie at Marx BBQ, and the 'Westsider' pizza at Azzip Pizza.

“They wouldn't put Mountain Dew or Mellow Yellow on it because they know the tradition of Ski especially on the west side,” said McDowell.

“We love Grippos, we love Ski, and putting them on a pizza is just kind of a testament to our west side heritage,” said west side Azzip General Manager Tyler Elpers.

To some, the citrusy drink reminds them of childhood memories right here in the Tri-State, and when rumors started circulating this week that tradition was in jeopardy, lets just say Ski runs much thicker than water.

But west siders can rest assured, Double Cola says they only plan on changing the soda's label, not the actual formula.


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