The company is going beyond simply putting labels on its packaging, warning about the dangers of texting and driving. It's building on its hands-free voice activated calling and texting system, allowing a driver to listen and respond to text messages without taking his or her eyes off the road.
There is also s a new app called "Textecution" which deactivates text messaging abilities while the phone is in motion.
The National Safety Council says texting while driving kills an estimated six-thousand people each year.
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