Wounded Warrior Talks About Recovery After Being Injured in Afghanistan

By LAURA KIRTLEY | lkirtley@tristatehomepage.com

Published 07/03 2014 01:41PM

Updated 07/03 2014 01:53PM

Based in Jacksonville, Florida, the Wounded Warrior Project® (WWP) was founded in 2003 with a vision to foster the most successful, well-adjusted generation of wounded service members in our nation's history. WWP helps wounded servicemen and women adjust to civilian life and persevere through the physical and invisible wounds of war.

Brawny® encourages consumers to “like” this year’s “Tough to the Core” campaign and to share what tough means to them through texts, photos and video.The user-generated content created by both fans of the Brawny® brand and WWP alumni provides stories of inspiration and also triggers donations for the campaign.

Brawny® will donate $1 to WWP for every text or photo submission and $5 for every video. People can further share their admiration for the nation’s military by talking about toughness using the #Toughls hashtag on Facebook, Twitter or Instagram. Additionally, Brawny® will donate $1 for each new “Like” of the Brawny® Facebook page: www.facebook.com/brawnytowels.

For more information on the partnership, go to www.brawny.com/en/WP or “Like” the program on Facebook: www.facebook.com/brawnytowels. For more information on WWP, please visit www.woundedwarriorproject.org.

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