Apple says shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday
NEW YORK (AP) -- Apple says shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. Its shares jumped 6 percent in pre-market trading.
Apple says the two new models gave it its strongest iPhone launch ever. The company began selling the low-cost 5C and top-of-the-line 5S on Friday.
The company says demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
Wall Street hadn't been enthusiastic about the new models, which were unveiled earlier this month.
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