"There's always going to be people that say 'this is Maker's Mark and this is Beam and we don't want t drink it from an international company or a
Japanese company.' And if that's how people feel there's a lot of other bourbons on the market. We want people to feel good about how they're drinking for whatever reason they drink it."
Fischer says the Japanese company that will be taking over Maker's Mark is very experienced in the business and he doesn't anticipate a drop off in quality.