"Yes, it really helped out it brought more business and it's just amazing".
Amazing is what Hagerdorn's owner, Mike Nunning says about the Mardi Gras event on West Franklin and its impact on his business.
"It woke people up to what was down here and what they were missing out on", he added.
Traffic on West Franklin street has been fluctuating for several years and businesses were looking for ways to bring more customers back more often.
"Franklin Street is really busy during Fall Fest ; We hope to have at least those numbers during Mardi Gras".
Instead of brain sandwiches and pronto pups; businesses hope crawfish and cold beverages will attract people to the area.
"We have a very creative chef in our kitchen", says Cindy Reitz of Gerst Haus.
The Gerst Haus is modifying its menu to Cajun recipes and Hagerdorn's also has a unique selection.
"This year we're offering the 'Gator Bite'", added Nunning.
Businesses say the effort is working so well organizers had to add a second day of events this year.
"I can't help to see it get bigger. I can't see it falling off," says Nunning.
Tonight's event will continue till 2 a.m. The festivities will continue tomorrow at 4 p.m. with what they call a "family friendly" Mardi Gras parade.
By Fadia Patterson, WEHT Reporter | firstname.lastname@example.org | FACEBOOK | TWITTER