National Fatherhood Campaign Encourages All Fathers and Future Fathers to “Take Time to be a Dad Today”

This Father’s Day, as part of President Obama’s Fatherhood and Mentoring Initiative, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance’s National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council are joining WWE to launch a new series of Public Service Announcements (PSAs) to inspire and support men in their commitment to responsible fatherhood.
Father’s Day is Sunday, June 15th, and celebrating dads this weekend—and throughout the year—reinforces their value to children and families. New research from The Centers for Disease Control and Prevention finds that fathers today are more involved with their children, which enhances children’s well-being. Specifically, more dads are reading to their children, playing a primary role in grooming (bathing, diapering, and dressing), participating in activities together, and eating meals with their children.

Involved and nurturing fathers improve outcomes for children, families, and communities. Children with loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors including drug use, truancy, and criminal activity.

This Father’s Day, as part of President Obama’s Fatherhood and Mentoring Initiative, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance’s National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council are joining WWE to launch a new series of Public Service Announcements (PSAs) to inspire and support men in their commitment to responsible fatherhood. The PSAs encourage fathers to treasure the small, yet precious moments they share with their children. The campaign message to “Take time to be a dad today” is an ongoing effort to show dads the critical role they play in their children’s lives and provide them with the information they need to become more involved with their kids.

For more information call 877-4DAD-411 or visit www.fatherhood.gov.
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