It's a unique way to bring awareness to breast cancer and a sign of strength for an entire community.
Leaders in Terre Haute reveal the city's first pink fire truck at a special ceremony this morning.
The fire department has partnered with Susan G. Komen of the Wabash Valley to make this dream a reality.
It took six volunteers more than 500 hours to finish the job this summer.
Firefighter, Jeff Fisher says: "It's just a great thing. I'm proud of my guys for wanting to do this. I'm proud of the community for stepping up and painting the truck. Over 500 hours, and they did it all in their house. Didn't charge a dime. I mean that's fantastic."
Several breast cancer survivors signed the truck.
The first to do so was the Mayor's wife.
A reminder about one of the biggest fundraisers for breast cancer research in south-western Indiana is the Susan G. Komen, Race for the Cure.
The day and location for the race have changed this year.
The race is on Sunday, September 28th at Eastland Mall.
Registration is already open, just head to komenevansville.org
and sign up to run as an individual, or as part of a team.