Brawny® encourages consumers to “like” this year’s “Tough to the Core” campaign and to share what tough means to them through texts, photos and video.The user-generated content created by both fans of the Brawny® brand and WWP alumni provides stories of inspiration and also triggers donations for the campaign.
Brawny® will donate $1 to WWP for every text or photo submission and $5 for every video. People can further share their admiration for the nation’s military by talking about toughness using the #Toughls hashtag on Facebook, Twitter or Instagram. Additionally, Brawny® will donate $1 for each new “Like” of the Brawny® Facebook page: www.facebook.com/brawnytowels.
For more information on the partnership, go to www.brawny.com/en/WP or “Like” the program on Facebook: www.facebook.com/brawnytowels. For more information on WWP, please visit www.woundedwarriorproject.org.