Electronic cigarettes are growing in popularity, but are they outgrowing government regulation? Attorneys general ask for regulation in sales to minors and ingredient control.
Some industry businesses, like Evansville's Vapor Bank, welcome federal regulations.
"It would just be nice to know that everybody is following the same standards everybody is following the same rulebook," said Vapor Bank owner John McCullough.
Up until now the rulebook is largely self-regulated.
"Having quality control standards in this industry is definitely going to help out the legitimacy of it," said McCullough.
Federal regulation could level the playing field among businesses, but some suggest it could also benefit consumers.
"From the consumers viewpoint it reinforces the legitimacy of the product that what they're buying is what they're told they're buying," said Alex Jarvis of the Vapor Bank.
The FDA is also expected to make regulations on e-cigarette sales to minors.
Some state laws, like Indiana's, prohibit the sale of e-cigarettes to minors, but no federal law exists.
"I would really feel strongly towards that because I don't think smoking period is good for you," said e-cig user Kyle Sherwood.
The FDA set a deadline for regulation of e-cigarettes by October 31st.