Tracy Zeller Jewelry, Inc., located on Evansville's west side at 111 S. Red Bank Rd in Evansville, Indiana, opened for business on August 2, 2004 offering fine jewelry to tri-state residents. This 2,880 sq foot facility provides 33 showcases of unique jewelry selections made in gold, platinum and Italian sterling silver and specializing in exceptional diamonds and precious stones. Tracy Zeller Jewelry was the first to bring alternative metal jewelry, like Titanium and Tungsten, to the tri-state. The fully equipped Jeweler's Studio houses two jewelers who are professionally trained to service the entire spectrum, from basic repairs to custom design to manufacturing.
In July of 2005, Tracy Zeller introduced Tracy Zeller Home which is located in the same complex. Tracy Zeller Home offers "jewelry for your home", including custom floral arrangements, home accent pieces, artwork, a private label signature candle and much more. In May of 2006 the corporation was renamed Tracy Zeller Enterprises, Inc. and the corporation grew to include five divisions: Tracy Zeller Jewelry, Tracy Zeller Home, Tracy Zeller Marketing, Tracy Zeller Style and Tracy Zeller Speaks.