(CNN) – Monday is Amazon Prime Day: the Super Bowl of online shopping.
The fifth annual Amazon Prime Day will run two days this year.
Amazon said it will launch new deals as frequently as every five minutes.
The company’s global sales for the 48-hour Prime Day are estimated to hit $5.8 billion.
Amazon is facing increased competition.
Rival retailers have had years of practice perfecting their Prime Day strategies, and they’re rolling out discounts of their own.
More than 250 retailers are planning deals, aiming to benefit from a halo effect of Prime Day.
(This story was originally published on July 15, 2019)