EVANSVILLE, Ind. (CNN) – Lay’s potato chips are getting a makeover.
The company has unveiled the first redesign of its potato chips bag in 12-years.
Lay’s logo is different, with a smaller “l” and a cursive “y.”
But the biggest difference is the picture of the chips themselves.
They’re shown from a top-down angle, which is a homage to the rise of food photographers on social media.
The company says its goal was to stay relevant in the era of social media and content regeneration.
This story was originally published on September 18, 2019