Seeing Mayor Lloyd Winnecke in a foot-high bright pink wig… certainly gets your attention.
But that’s what it’s all about: Drawing attention to the fight against breast cancer.
Mayor Winnicke is involved with the Susan G. Komen BigWig campaign. So is Eyewitness News anchor Shelley Kirk, who shares, “It’s hard to be serious when you’re wearing a big pink wig. But, I am very serious about this wig.”
She goes on to say, “Komen provides lifesaving services for women in our Tri-State area. As a breast cancer survivor, I want to do all I can to fight this disease, and what better way than with this organization, which is in the front lines of the battle every day!”
The BigWigs campaign engages local corporate and community leaders as representatives in the fight against breast cancer.
Gary Clayton, President of Shawneetown Harbor Services is another. He’ll be doing his part by sporting a bright pink fuzzy wig during the campaign.
Clayton lost both a sister and a cousin to cancer, and relates, “[It’s] very important to me and my family to find a cure for all cancers. I have participated in the Race for the Cure for several years with my team, Maude Squad,’ and we have continuously been a top fundraising team every year for the Race for the cure.”
The Susan G. Komen breast cancer organization has announced their intentions to reduce the country’s 40,000 breast cancer deaths by 50% within the next 10 years.
And this is one of the bold ways they’re going about it.
During the campaign, which is due to last between four to six weeks, each BigWig will raise or give a minimum of $2,500, which will be used to ensure access to essential breast health services, education programs, and support research to find the cures for breast cancer.
Through this program, 75% of funds raised remain in local communities to help fund local breast cancer initiatives.
Komen’s web page offers the following definition: “Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.”
Kirk goes on to say, “This silliness is part of a no-nonsense challenge. I will be wearing it around town for the next few weeks to raise money and awareness for the fight against breast cancer. It’s going to be a lot of fun, so stay tuned!”
To donate directly to Kirk’s ‘BigWigs’ page, click here.
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease.
Komen was founded in 1982 by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life.
Komen Evansville Tri-State is working to better the lives of those facing breast cancer in the local community.
Through events like the Susan G. Komen Evansville Tri-State Race for the Cure, Bowl for the Cure, and Surviving in Style, Komen Evansville Tri-State has invested $7.8 million in community breast health programs in 28 counties in Indiana, Illinois and Kentucky and has helped contribute to the more than $920 million invested globally in research.
For information and to donate to the BigWig campaign, click here.
For more information on the local Susan G. Komen organization, click here.