NEWBURGH, Ind. (WEHT) – All eyes are on the Tri-State this week for the Korn Ferry Tour Championship at Victoria National. And economic leaders are stepping up to the tee box.
A 30-second TV spot has the potential to bring millions in investment to the region.
When Victoria National dries out later this week, course pros expect big things to happen here.
But regional economic developers think even bigger things can happen on TV.
A soggy start to the tournament won’t bog down what’s coming.
There’s untapped potential in these puddles.
“It’s my favorite week of the year.”
160 countries will be watching.
“The field is bigger, the field is better, there’s more pressure on the players.”
And economic developers believe the region can score big on it, too
“Taking the brand of southwest Indiana and extending that brand around the world…You don’t always get these kinds of opportunities.”
This 30-second commercial will air 18 times on the golf channel through the weekend.
“And as you’re getting into the downtown area… Toyota.”
It highlights the region’s job growth and advanced industry.
“And that’s Gibson County’s co-working space.”
The economic development coalition spent 75-thousand dollars for the airtime and a weekend of hosting three big-time business leaders.
“We don’t look at it as one opportunity, one day, and then that opportunity no longer — ceases to exist. It really is for us to continually building the brand.”
Pressure may be on the golf pros to get Victoria National tournament-ready.
“We’re gonna be wet for the next couple of days but the latter half of the week looks pretty good.”
These opportunities don’t come often.
“There are businesses around the world making decisions right now of where they invest.
But if the course can host this world-class event.
“It’s gonna be exciting to see this championship grow and evolve over the next couple of years and just get bigger and better.”
Who’s to say the region can’t host the world, as well.
“You also want to talk to potential talent, letting them know this is an amazing quality of place.”
It’s anything but a wash.
If this ad is a hole-in-one – it may win the whole week.
Greg Wathen says he will be able to measure the commercial’s effectiveness looking at website clicks. He expects to see some spikes after each spot airs.
(This story was originally published on August 26, 2019)