Eastland Mall now has an H&M store.
Dozens of shoppers were lined up outside the doors at lunch time on Thursday.
As part of the grand opening celebrations, H&M representatives were passing out prizes and pumping up the crowd with music.
H&M sells clothes for all ages.
The store now occupies nearly all of the wing near Dillard’s where New York and Company and Spencer’s Gifts once operated – as well as part of the former Abercrombie & Fitch location.