Jasper business among Barstool Fund recipients


JASPER, Ind (WEHT) 2020 has been particularly hard on small mom and pop shops.

Barstool Sports is awarding financial relief to businesses nationwide, and one of those businesses is Siebert’s Clothing in Jasper.

Brad Byrd spoke with the owner Jim Siebert about his struggles this year.

“Barstool Sports” founder and president David Portnoy took to social media within the last few weeks to express his frustration surrounding federal aid to Americans during the pandemic—specifically small businesses.

Portnoy later announcing that the company was launching an initiative to save small businesses around the country through what they call the “Barstool Fund.”

Shortly after the announcement, donations flooded in from all over to help get money to business owners who are struggling to get by and on the verge of shutting their doors, even drawing the attention of big name celebrities and athletes like Tom Brady and more.

The Barstool Fund found its way here to the Tri-State to help save a business in need.

Siebert’s Clothing in Jasper, Indiana got the call from Portnoy and the video quickly went viral as the family expressed their gratitude.

Jim Siebert, the owner of the store says the pandemic has been hard but with this money they may be able to survive. 

“Particularly when the weddings were canceled and moved back, and proms were canceled, it really affected us in a negative way,” said Seibert. “But we’re not ready to give up. We’re proud to be here 99 years in January. And I guarantee you we’re gonna hit a 100.”

More information on the Barstool Fund can be found here.

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(This story was originally published on December 29, 2020)


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