Kellogg’s releases new cereal for anti-bullying campaign

Local News

EVANSVILLE, Ind. (CNN) – Check out this new cereal!

There’s Tony the Tiger, Toucan Sam, and even Snap, Crackle, and Pop!

Kellogg’s gathered some of its most popular mascots in an effort to fight bullying.

This is the company’s newest cereal called “all together.”

The product is similar to a variety pack.

Six individual boxes of cereal are placed inside one big purple box.

Kellogg’s says it’s a symbol of acceptance.

The new cereal is in honor of spirit day – the anti-bullying campaign where people wear purple to stand up against bullying.

Kellogg’s partnered with the Gay and Lesbian Alliance Against Defamation for it and plans to donate $50,000 to GLAAD in support.

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(This story was originally published on October 17, 2019)

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