Komen to host More Than Pink Walk


EVANSVILLE, Ind. (WEHT) – Komen Evansville Tri-State is holding the More Than Pink Walk on Sunday, September 29.

The walk will begin at 9:30 a.m. at Eastland Mall.

EVANSVILLE, Ind. (WEHT) – In just a few short weeks, one of the biggest events in Evansville will be unveiling a new transformation.

The Race for the Cure is becoming The More Than Pink Walk and it promises to be even more impactful in the fight against breast cancer.

Sheila Seiler, Executive Director of Komen Evansville Tri-State joined us on Thursday to talk about the exciting change.

Click here for more information or to register.


Shelley Kirk: Thank you for being here. We’ve got a few weeks before this huge event. Tell us about the More Than Pink Walk.

Sheila Seiler: We are really excited because as you see there’s a lot of pink, but there’s also a lot more colors. Those colors aren’t just there for good looks. They’re there to represent something. Purple represents the 25% we donate to research. Green represents the 75% we donate to care. Blue represents the things we do in the community for survivors and those in need, and then orange is our action for public policy at the state and federal level.

SK: So that kind of exemplifies everything Komen does – everything you touch and how you help people.

SS: So many people still don’t understand what all we do. We do a little bit of everything. 25% of what we raise goes to research and we’re still the world’s largest funder of breast cancer research. 75% of what we raise stays in our communities, so our area is ten counties in southern Indiana, ten in southern Illinois, and eight counties in western Kentucky for about 836,000 population. So the 75% we keep here helps all those people.

SK: So it’s more than just a name change. What’s different about the event come September 29.

SS: I think it’s going to be a lot more exciting. There will be a lot more activities to do on-site that day. Each of those colors will have a special tent where you can go in and learn more about that area – learn about latest research, sign up to become an advocate for breast cancer – so there’s just a lot more things to do and it’s more exciting.

SK: One of the most moving parts of the race has been honoring the survivors and the parade of pink.

SS: We’re not getting rid of that. We couldn’t get rid of that. It’s actually going to be even more exciting because the entire crowd will be part of the opening ceremony. We will open at 8 a.m. and typically we’ve opened at 7 so don’t come any earlier than 8. And the start will be at 9:30 with the parade of pink and it will be impactful – more impactful than ever before.

SK: And we’re looking now at some of the details here. So it’s the last Sunday in September – the 29th. We’re keeping Eastland Mall. We’re staying there. And as Sheila said, 8 is when registration opens and 9:30 is the opening ceremony.

SS: And don’t be shocked because this year we are in the back of Eastland Mall.

SK: So that’s a big change?

SS: We’re going to take over what I call the back 40 by Dillard’s and Macy’s – leaving the entire footprint of Eastland Mall open for parking so we no longer have to shuttle people from Hobby Lobby or North High School. So people can park right there at Eastland Mall.

SK: People do need to still register, right?

SS: Absolutely. It’s only $10 for kids 17 and under and $20 for adults.

SK: And where’s that money go?

SS: It stays here in our Tri-State, fighting breast cancer for the people we know and love.

SK: And towards research to find a cure.

SS: To find a cure.

SK: More Than Pink Walk: this is just a little bit of what it’s going to be like. It is a moving day. We hope you all join us. We have a link on our website for you to register… and we’re both going to be there.

SS: We’ll both be there with our pink on.

SK: So we hope to see you all there too. The More Than Pink Walk: you’ll want to be there for sure. Don’t miss it.

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(This story was originally published on September 12, 2019)

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