PARIS (AP) — French cosmetics giant L’Oreal says it will remove words like “whitening” from its skin care products following criticism of the company amid global protests against racism.
L’Oreal said in a statement Saturday that it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”
The decision follows a similar move by Anglo-Dutch company Unilever on Thursday.
Earlier this month, L’Oreal tweeted that that it “stands in solidarity with the Black community and against injustice of any kind. … Speaking out is worth it.”
The post drew a negative reaction from people who see the company’s business model and advertising as focused on white consumers.
(This story was originally published on June 27, 2020)